Learn the strategies, principles, and psychological insights that drive marketing success. Whether you're a freelancer, entrepreneur, or small business owner, this course provides actionable guidance to help you thrive in competitive markets.
Last updated 12/2024
Your Guide to Smarter, Stronger Marketing Strategies
Course by
Peter Matisko
What you'll learn
Unlock the secrets to effective marketing with the Marketing Mindset course. Designed for freelancers and small business owners, this course combines proven strategies with psychological insights to help you thrive in competitive markets. Whether you're building your brand, mastering online marketing, or refining your processes, you'll gain the tools and mindset needed to achieve lasting success.
- Master Marketing Fundamentals Understand the core concepts of marketing for small businesses and freelancers & learn the role of mindset and attitude in achieving marketing success.
- Navigate Market Challenges Identify common causes of start-up failure and how to overcome them & develop strategies to thrive in competitive markets.
- Leverage Psychology in Marketing Discover how customer behavior, cognitive biases, and social norms influence decision-making & use emotional storytelling and customer insights to build stronger connections.
- Build a Personal Brand Create a personal marketing strategy tailored to your strengths & overcome impostor syndrome and present yourself with confidence.
- Unlock Online Marketing Strategies Explore effective digital marketing tools like SEO and PPC & avoid common pitfalls when working with agencies or implementing campaigns.
- Optimize Marketing Processes Design efficient marketing processes that drive consistent results & use feedback and continuous improvement to refine your strategies.
- Adopt a Proactive Mindset Shift from reactive to proactive approaches in business and marketing & learn to focus on long-term goals while staying adaptable to change.
Are you ready to transform your marketing skills and mindset? This course will guide you through the fundamentals of marketing, personal branding, and online strategies, all while providing real-world insights and actionable steps. With the knowledge from Marketing Mindset, you'll have the tools to stand out, succeed, and grow your business in today’s competitive world. Let this be the start of your journey to marketing success!
Course Content
Requirements
- Enthusiasm for exploring strategies and building successful ventures.
- Curiosity in Psychology – Interest in cognitive biases and decision-making influences.
- Enthusiasm for exploring strategies and building successful ventures.
- Basic Understanding of Marketing or Business Concepts are not always mandatory, familiarity with fundamental ideas can help grasp advanced topics faster.
Description
- Learn Marketing Foundations – Focus on mindset, defining success, and avoiding start-up failure.
- Understand Consumer Behavior – Explore decision-making, biases, and social influences.
- Apply Marketing Strategies – Use marketing mixes, create content, and master digital tools.
- Optimize Business Processes – Improve communication, adapt proactively, and use feedback.
Instructor
Peter Matisko, a graduate of the Czech Technical University in Prague with a Ph.D. in control engineering and robotics, combines technical expertise, business acumen, and marketing skills to mentor entrepreneurs, consult on business development, and lecture on marketing and technology at the University of Economics and Management Prague.
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